How the DMC Approval Process Works.

01STEP 1. Download Diageo Marketing Code pdf, the Drink Aware Guidelines and familiarise yourself with all the important facets of the codes.

03STEP 3. Create artwork and check against the Diageo Marketing Code to ensure that it does not breach any guidelines.

02 STEP 2. Submit artwork request for any logos or responsibility messages that you may require for your design.

04STEP 4. Submit the artwork for approval in pdf or jpeg format using the provided form or by email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

You will be contacted and informed whether the artwork has been cleared or not. Please allow at least 10 working days for this as you may need to make amendments to your artwork prior to clearance.

It is imperative that the DMC process is adhered to for all marketing activity.